News media set agendas, shape policies and impact spending. Issues that are effectively profiled by the news media are seen as more important than those not receiving such attention. However, often the people most expert in a particular field have difficulty translating their deep knowledge into commentary that is accessible and engaging to a lay audience made up of those who don’t have a science background or specialized vocabulary. BCREGMED is providing a two day media engagement workshop for its graduate students, post docs, and PIs. The goal being to provide support with concrete tools and strategies to increase their communications effectiveness when sharing information about any aspect of their work with the broader public through news media.
WRITING COMPELLING COMMENTARY
This workshop provides participants with the confidence and tools to contribute their expertise to the public discourse through compelling, short-form written commentary for newspaper op ed pages and online sites. It helps scholars to:
• Identify elements of their work most likely to be of interest to a broader public and the news media;
• Apply a 5-step approach to developing a persuasive, focused written argument;
• Learn some self-editing strategies and the process of submitting commentary to news media gatekeepers.
This is a TWO-DAY workshop taking place September 21st and September 23rd from 10am-12pm. Register below!